Jett Iverson

Head of Marketing  ·  Licensed Insurance Agent  ·  AI Strategist

Plain City, Utah  ·  jett@insurancecenterut.com ·  linkedin.com/in/jettiverson

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Experience

Head of Marketing / Licensed Insurance Agent

Jun 2024 – Present

The Insurance Center, Farr West, UT

  • Took ownership of the full marketing function, from strategy to execution, building the agency's digital presence from the ground up
  • Grew brand exposure by over 50% through targeted social media campaigns and a disciplined content strategy
  • Drove sales velocity to 16.8%, surpassing both the industry average (12.7%) and the top-quartile benchmark (15.8%)
  • Maintained organic growth at 10.7%, in line with the industry median, while scaling new business velocity significantly above it
  • Manages 100+ client accounts, ensuring prompt policy renewals and proactive coverage guidance
  • Conducts ongoing market research to identify emerging trends and adjust the agency's offerings accordingly
  • Leading SEO, GEO, and AI integration strategy. Building automation systems for content publishing, review generation, and analytics reporting

Certified Youth Soccer Official

Feb 2018 – Present

UYSA, Ogden, UT

  • Officiated competitive youth matches across Northern Utah, making high-stakes decisions in fast-paced, high-pressure environments
  • Mediated disputes between players, coaches, and officials. Developing communication and conflict-resolution skills that translate directly to client and team relationships
  • Coordinated with fellow officials and coaching staff to maintain fair, consistent gameplay across large tournaments

Education & Credentials

Utah State University

Jon M. Huntsman School of Business

Fall 2024 – December 2026 (Expected)

Bachelor of Science, Major: Marketing, Logan, UT

  • GPA: 3.74 while working 25 hours per week
  • Academic Scholarship recipient
  • Member of ProSales, Jon M. Huntsman School of Business
  • Google Ads Certification · Meta Business Suite Certification
  • Proficiency in SQL, Marketing, and Finance
  • Completed Advanced Excel coursework

Fremont High School

Graduated May 2022

High School Diploma, Plain City, UT

Insurance License

Jul 2024

Property & Casualty, State of Utah

Service & Leadership

Club Member / Account Manager

Jan 2025 – Present

ProSales, Jon M. Huntsman School of Business, Logan, UT

  • Manages the account relationship with a corporate partner on behalf of the club. Communicating updates and identifying annual recruitment needs
  • Builds and maintains long-term professional relationships that bridge the university and the business community

Full-time Volunteer

Jul 2022 – Jun 2024

The Church of Jesus Christ of Latter-day Saints, Porto Alegre, Brazil

  • Led a team of 10–20 volunteers. Coaching performance, setting goals, and developing the people around me as much as the mission itself
  • Developed and executed outreach strategies that measurably expanded community reach across the Porto Alegre mission area
  • Delivered presentations and training sessions in Portuguese to large groups. Now fluent in the language

Skills

Marketing
SEOGEOContent StrategyLocal SEOAI Search OptimizationAnalyticsSocial Media
Technical
ReactPythonOpenAI APIAutomationData VisualizationSQL
Tools
Google AnalyticsGoogle AdsMeta Business SuiteCanvaWordPressCRM Integration
Languages
English (Native)Portuguese (Fluent)
Interests

Golf · Skiing · Fishing

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