Hey, I'm
Jett.
Marketer. Husband. Driven by curiosity.
“Figure it out”
Philosophy Statement
Marketing student.
AI-driven.
Studying Marketing at Utah State University's Huntsman School of Business — graduating December 2026 with a 3.74 GPA while working full time. Head of Marketing at The Insurance Center, where I lead SEO, GEO, and AI innovation across the company's entire marketing operation.
My Storyarrow_forward
The Insurance Center
Head of Marketing
Farr West, UT · Jun 2024 – Present
- Lead SEO, GEO and AI implementation
- Licensed Insurance Agent (P&C)
- 50%+ brand exposure growth
Utah State University
B.S. Marketing
Jon M. Huntsman School of Business · Dec 2026
- GPA 3.74 · Academic Scholarship
- ProSales Member
- Google Ads Certified
- Meta Business Suite Certified
Projects
SearchLight Digital
An SEO and GEO agency built for the new era of search — where AI answers are the new page one and most businesses have no idea they're invisible.
Utah Golf Tinder
Track every golf course you've played in Utah and see how far through the state's full catalog you've made it.
By the numbers
Real outcomes from real campaigns. These are the numbers behind the work at The Insurance Center.
Search performance rebuilt from the ground up
Took over a stagnant Google Ads account and rebuilt the strategy from scratch — new campaign architecture, tighter audience targeting, and landing pages optimized for insurance intent. The results compounded fast.
Impressions
7.4×
Clicks
7.9×
Inbound Calls
+105%
Digital Premium
306 policies
Google Reviews — reputation built systematically
Built an internal workflow that made requesting reviews a trackable, competitive team activity. A leaderboard surfacing each agent's review count changed behavior agency-wide.
+184%
review growth
Automated drip campaigns — outreach that runs itself
Designed and deployed automated lead gen workflows that maintain contact with prospects and commercial accounts over time — removing manual follow-up from the process entirely.
+200%
outreach volume
Content
Outside the office
Let's build something
worth talking about.
Always open to ambitious projects that blend technical precision with creative strategy.