Hey, I'm
Jett.
Marketer. Husband. Driven by curiosity.
“Figure it out”
Philosophy Statement
Marketing student.
AI-driven.
Studying Marketing at Utah State University's Huntsman School of Business — graduating December 2026 with a 3.74 GPA while working full time. Acting Director of Marketing at The Insurance Center, where I lead SEO, GEO, and AI innovation across the company's entire marketing operation.
My Storyarrow_forward
The Insurance Center
Acting Director of Marketing
Farr West, UT · Jun 2024 – Present
- Lead SEO, GEO and AI implementation
- Licensed Insurance Agent (P&C)
- 50%+ brand exposure growth
Utah State University
B.S. Marketing
Jon M. Huntsman School of Business · Dec 2026
- GPA 3.74 · Academic Scholarship
- ProSales Member
- Google Ads Certified
- Meta Business Suite Certified
Projects
SearchLight Digital
An SEO and GEO agency built for the new era of search — where AI answers are the new page one and most businesses have no idea they're invisible.
Visit Siteopen_in_newUtah Golf Tinder
Track every golf course you've played in Utah and see how far through the state's full catalog you've made it.
Visit Siteopen_in_newBy the numbers
Real outcomes from real campaigns. These are the numbers behind the work at The Insurance Center.
Full case study: growing organic search 203%arrow_forwardSearch performance rebuilt from the ground up
Took over a stagnant Google Ads account and rebuilt the strategy from scratch — new campaign architecture, tighter audience targeting, and landing pages optimized for insurance intent. The results compounded fast.
Impressions
7.4×
Clicks
7.9×
Inbound Calls
+105%
Digital Premium
306 policies
Google Reviews — reputation built systematically
Built an internal workflow that made requesting reviews a trackable, competitive team activity. A leaderboard surfacing each agent's review count changed behavior agency-wide.
+184%
review growth
Automated drip campaigns — outreach that runs itself
Designed and deployed automated lead gen workflows that maintain contact with prospects and commercial accounts over time — removing manual follow-up from the process entirely.
+200%
outreach volume
Outside the office
Let's build something
worth talking about.
Always open to ambitious projects that blend technical precision with creative strategy.