Growing a Business YouTube Channel About 12× in a Year
Context
Video is one of the channels I own at The Insurance Center, alongside paid search, SEO and GEO, social, lifecycle email, and reputation.
I built a video editing workflow, and the channel grew from 31.9K views in 2025 to 395.2K in 2026 (through Oct 26), about 12×. Watch time went from 128 to 7,900 hours.
The numbers
Channel views
≈12×
YouTube Analytics · 2025 vs. 2026 through Oct 26
Watch time
≈62×
YouTube Analytics · same periods
What changed
The video editing workflow is what changed. Views went from 31.9K to 395.2K and watch time from 128 to 7,900 hours, and I run organic social across platforms alongside it.
Method & disclosures
The 2026 figures run through October 26, 2026, so the year is not complete. Both years are measured on the same channel.
Written by
Jett Iverson
Director of Marketing, The Insurance Center